Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor

Your rebrand is live, but the app still looks like the old brand. In this one, Vish Kapoor, Design Language and Visual Design Lead at Lloyds Banking Group, joined us to talk about how to run a rebrand across brand, design, and product teams.We got into what it took to reimagine a 260-year-old brand, including why the digital team worked alongside the branding agency while the new brand was still being built, when consistency is worth the fight across thousands of people, and why Vish runs open support sessions instead of an approval process. He also shared how he'd mentor a marketing manager whose new brand hasn't reached the product yet, without it turning into a turf war._______Vish Kapoor: https://www.linkedin.com/in/vishal-kapoor-178405b5/_______00:00 - Why designers should honour their craft00:41 - Meet Vish Kapor, Lloyds Banking Group01:56 - School of Video02:39 - Welcome to the interview03:08 - When Vish is happiest: being of service06:25 - The advice he wishes he'd had earlier: take your time10:17 - The best lesson a mentor taught him: care for the craft14:42 - Reimagining a 260-year-old brand15:46 - What to think about in week one of a rebrand16:46 - Why relationships hold a rebrand together21:13 - When brand consistency is worth the fight25:40 - Community scenario: closing the gap between brand and product_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This episode of Your CMO Mentor is brought to you by Weglot.Weglot: https://www.weglot.com/t/lp?utm_source=livesession&utm_medium=media&utm_campaign=nospecificcampaignTMMWeglot 2.0 for WordPress launched on 30 September, with MCP support, image translation, and a new AI translation model. They've also launched a new campaign, "You mean Weglot", which picks up on a lot of marketers' pain points.