Stop telling people what to do. Tell them why to do it.

How do you build a marketing team from scratch? Nathan Rawlins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average three-year CMO tenure.What Nathan covers:How to build a marketing team from scratch in your first 90 daysHow to prove marketing's worth to your CEO and boardHow to know when to do the unscalable thing instead of chasing scaleWhy understanding the whole business, not just your channel, makes you a better marketerWhat's actually kept him in the same CMO role for nine yearsTimestamps:00:00 - Introduction03:19 - When Nathan is happiest05:27 - Most underrated marketing skill08:17 - Nathan's dream mentor10:35 - Best lesson from a mentor13:11 - Advice for his younger self14:43 - Growing a team over nine years36:41 - Proving marketing's worth to leadership43:01 - Building a team in 90 daysIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you :)Join 35,000+ marketers getting our weekly newsletter (it's freeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9