This episode looks at an overlooked source of revenue leakage in music catalogs: recordings that aren’t set up to earn properly in the first place.
We’re joined by Richard Hinkley from Repped Music, who has over 25 years of experience working at major record labels and now works with catalog owners and investors to identify and resolve operational gaps in recorded music.
In this Music Fastball episode, we break down how gaps in availability, fragmented rights, and operational issues during catalog transfers can leave parts of a catalog underperforming — and why issues at the recording level ultimately limit downstream royalty generation.
We focus on the operational layer: identifying where those gaps exist, validating what should be available, and ensuring catalogs are set up to capture the revenue they’re already driving.
Brought to you by Standard Innovation.
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► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
► Episode Links
Repped Music: www.reppedmusic.com
Email Richard: richard@reppedmusic.com
Standard Innovation: https://standard-innovation.com
► Credits
Guests:
Richard Hinkley — Co-Founder, Repped Music
Host: Tom Mullen — CEO, Standard Innovation
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records
