In this Music Fastball episode, we’re joined by Ryan Hamilton to explore two areas where catalog investors leave money on the table: deal optimization and commercial music usage across social platforms.
First, we break down how the agreements and structures investors inherit can constrain catalog performance — and how taking a more active approach to catalog management can unlock greater commercial leverage and upside.
We then explore one of the fastest-growing areas of music monetization: identifying and enforcing commercial music usage across platforms like TikTok and Instagram using AI tools that now make this possible at scale.
Ryan is the founder of CTLGMGMT and brings nearly two decades of catalog management experience, helping rights holders and investors turn passive catalogs into active revenue-generating assets.
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
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