Catalogs are often treated as passive streaming assets, but there is more room to move the needle than many people realize.
In this Music Fastball episode, streaming strategist Camille Jamet draws on 18 years in the industry, including roles at Sony Music and Amazon Music, to explain what can actually be done to increase visibility and consumption across a catalog.
For larger catalogs, that starts with knowing where to focus. We explore why the biggest tracks do not always offer the greatest growth potential, and how engagement signals such as save rate and tracks per listener can reveal opportunities that total streams alone miss.
Camille then breaks down how to build a streaming growth flywheel for your own catalog: test different approaches, identify what gains traction, invest behind what works and repeat the process at greater scale.
Brought to you by Standard Innovation
► Stay up to date
Newsletter: https://standard-innovation.com/subscribe/music-moneyball
LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd
► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
► Episode Links
Camille Jamet: https://www.camillejamet.fr/en/
Standard Innovation: https://standard-innovation.com
► Credits
Guests: Camille Jamet, Music Streaming Strategist
Hosts: Tom Mullen and Emma Griffiths, Standard Innovation
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records
