Deals don’t usually fail because of price. They fail because the process breaks down.
In Part 1 of our conversation with Cliff Fluet, we asked a simple but critical question: what are you actually buying in a catalog deal?
In Part 2, we turn to the next challenge: how funds build a process that allows them to evaluate and close catalog deals consistently.
As more capital flows into music rights, investors are reviewing higher volumes of smaller opportunities. The traditional white-glove approach to legal diligence quickly becomes a bottleneck.
Cliff explains how leading investors systemise catalog acquisitions — introducing pre-investment legal reviews, structured diligence workflows, and standardised processes that allow teams to move faster.
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
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