If you hate selling salon retail, this episode is for you.
Because what my guest is sharing doesn’t involve spending $12,000 on a grand opening order, there’s no stock sitting on a shelf for a year, and zero pushy pitching at the basin.
My guest is Victoria Domazet, founder of Digital Salon Retail.
Vic is a hairdresser of 23 years, a home salon owner, and a three-time AHFA Australian Hair Educator of the Year finalist.
She also calls herself the worst at selling retail - until one day she sends a client an affiliate link for a hairdryer. She doesn't even remember doing it. Yet soon she has a $40 credit in her account, and that moment flipped everything she thought she knew about salon retail.
Vic explains how affiliate marketing for hairdressers works and why traditional retail shuts out independent hairstylists and home salons.
She also shows why the product link or screenshot you send a client is a paid job. We unpack the fear of being salesy, the money stories behind it, and why Vic now talks about retail more than ever.
If you're an independent hairstylist, home salon owner, or salon owner who wants to earn from your expertise without more hours behind the chair, hit play now.
Key moments:
00:00:00 Intro 00:01:00 Meet Victoria Domazet 00:10:02 The Accidental Hairdryer Sale 00:16:28 Why Indie Retail Breaks 00:21:37 Get Paid For Links 00:24:50 Salesy Fears and Money Stories 00:33:02 Awards Hold Up a Mirror 00:39:02 Addicted to Being a Novice 00:54:38 Why Boredom Breeds Ideas 00:57:23 Repost What Already Works
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