There are 40,000 hair and beauty businesses in this industry. Clients now ask AI where to go, which means word of mouth and foot traffic don’t carry you like they used to. So how does your salon stand out?
I’ve watched so many brilliant salon owners hide inside a brand that looks exactly like everyone else’s.
They’ve all got white walls, arch mirrors, and beige chairs - and then they wonder why clients walk past.
In this episode of Tell Me About It, I’m joined by Tamara Reid. She’s the founder of Inside Industry and a brand marketing consultant with 18 years in hair and beauty.
Brands call Tamara when they’re great but nobody knows about them.
You’ll hear the first question she asks every brand she helps.
We also get into how to make AI write like you, not like everyone else (Tamara shares the simple tip she uses to train it on her voice).
We talk about spicy content without being cruel, why she keeps her kids off social media, and what therapy taught her about running on 2% battery. Plus, she tells the story of quitting a senior corporate role with twin one-year-olds and no plan, and why she believes if it’s perfect, it’s too late.
If you own a salon, clinic or beauty brand and you’re tired of blending in, hit play now.
Key moments:
00:00:00 Intro 00:01:00 Meet Tamara Reid 00:08:31 Standing out among 40,000 00:14:00 Speak your client’s language 00:17:18 Make AI sound like you 00:20:25 Spicy without being cruel 00:26:00 Keeping kids offline 00:33:20 Running on 2% battery 00:44:40 Going towards the pain 00:57:01 Quitting with no plan 01:07:01 Perfect means too late
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