The WORST Bournemouth Kit Ever?

Bournemouth have just launched their first ever Hummel kit. It’s the start of a new era. European football is coming. The stadium is being rebuilt. Everything is pointing upward.And then there’s the shirt.Because the kit itself is actually brilliant. Wider red and black stripes across the whole jersey. Gold accents on the collar and sleeve cuffs. Hummel’s iconic chevrons in gold on the shoulders. A beautiful tonal pattern in the red stripes using the original 1936 Bournemouth crest. On paper — and in almost every detail — this is one of the best Bournemouth shirts in years.And then Vitality put their logo on it.