Last year I made six figures teaching AI workshops to local businesses.
Under twelve months, no cold pitching, and without the audience to back it — the 55k followers I have across my channels today were built alongside this work, not before it.
Here's the bit nobody on AI Twitter is going to tell you. The entire AI conversation right now is happening online. AI bros pitching to AI bros, all in the same algorithm. Meanwhile your local chamber of commerce has hundreds of small business owners who don't know what Claude is, and almost nobody is showing up to help them. There is no AI bubble in regional Australia. There's a vacuum. And that's where the money is.
In this episode I'm walking you through exactly how I did it — the local directory I listed myself on, why "AI Educator" beats "AI Consultant" for the people you actually want to find you, how to talk about what you do at networking events without sounding like a fraud, the way I framed myself as the antidote to overwhelm, and the one rule I follow in every workshop that turns the room into a referral machine.
If you've been sitting on AI knowledge waiting until your audience is big enough to monetise it — that's the lie that's keeping you stuck.
00:00 — Intro 01:30 — How I Made Six Figures Without an Audience 03:30 — The AI Bubble Nobody Talks About 05:00 — Stop Pitching. Get Found. 07:00 — The Directory That Changed Everything 08:30 — I Built My Own Directory 10:00 — Just Tell People What You Do 12:00 — Why I Said Yes to Cheap Work 15:00 — Stop Trying to Be Impressive 17:00 — Clear Beats Impressed 19:30 — What Six Figures Doesn't Buy You 21:30 — The Network You Can't Build Online 23:30 — Outro
Resources mentioned
Wright Mode community (Skool) — full workshop on how to run AI workshops better, plus the templates, framing language, and outreach examples I use: https://www.skool.com/wright-mode-membership/about The Wright Mode directory — the community directory I built using Claude Code + n8n. It's literally a Google Sheet that looks gorgeous. Have a look: https://directory.wrightmode.com Inspire & Collaborate — Kel's Southwest Women in Business community where I list myself (Southwest girlies — come to the panel coming up!) The Vagilantes — the 40s women's touch team I'm coaching. Hi, girls.
Slide into my DMs if you land a local gig from this episode — I genuinely want to hear about it.
Send this to one person If this episode resonated, send it to one person who's been waiting for permission to do this work locally. They probably need it more than you think.
Want to work together? Check out my offerings at Wright Mode
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