If your client is burning $52k a year on a task you can automate, and you're quoting them three hundred bucks because that's what your time is "worth" — we need to talk.

This is the pricing conversation I wish someone had sat me down for three years ago. In this ep I break down the exact framework I use (and that I had to be walked into by my business advisor Peta from The Professional Babe) for pricing automations and AI consulting based on the result you create — not the hours you spend wiring it up.

Inside this episode:

  • Why hourly pricing quietly punishes you for being good at your job
  • The mindset shift from "what does my time cost" to "what does their pain cost"
  • The four discovery call questions that surface the numbers you need to quote
  • The actual formula — hours saved × hourly rate × 52 = annual savings — and where to land your fee inside that
  • A worked example you can copy-paste into your next proposal
  • Word-for-word proposal copy that frames your fee against their savings
  • How to handle "that seems expensive" without flinching, discounting, or over-explaining
  • The Phase 1 Discovery trick that gets you paid for the thinking (and filters tyre-kickers)
  • A neurodivergent-friendly note on the urge to apologise for your price (and the silence that does the work for you)

This ep was sparked by a question from Georgina inside my Skool community Wright Mode, with a smart addition from Mariana on minimum fees — both shouted out throughout.

If you've moved from hourly to project work and the pricing question is wrecking your brain — this one's for you.

0:00 - Why hourly pricing is bleeding you money 1:42 - The mindset shift that changed how I quote 7:58 - 4 discovery call questions that unlock your real fee 12:37 - The formula + a $52,000 worked example 16:24 - Proposal copy you can steal (+ handling "that's expensive") 21:10 - AI Confession Booth 22:47 - Your one-task experiment for this week


Join Wright Mode on Skool — the community where this conversation started and where we workshop pricing, builds, and funnels every week with zero AI bro energy. 👉 https://www.skool.com/wright-mode-membership/about


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