In this conversation, Sarah Stemen discusses the impact of AI on Google Ads, particularly focusing on the concept of 'AI layering' and its implications for ad performance. She emphasizes the importance of maintaining human elements in advertising to avoid generic and uninspired content.
While tool additions like AI video generators, automated asset creation, and smart bidding promise efficiency, they might actually be creating silent vulnerabilities in your ad strategy, wasting budget, diluting brand voice, and stripping away strategic control. If you've been feeling like Google Ads is pushing AI too far, this video breaks down what’s really happening under the hood and why advertisers need to pull back the reins.
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