Google Ads Coaching: How to Fix Rising Ad Costs

Google Ads Coaching: How to Fix Rising Ad Costs (Real Client Case Study & Audit)

Are your Google Ads costs surging while lead quality drops? In this video, I take you behind the scenes of a real client audit for an auto repair business to show you exactly how I diagnose campaign issues, restructure accounts for high-intent leads, and create a scalable strategy.

If you’ve ever wondered what it’s actually like to work with me in a coaching or consulting capacity, this video gives you a transparent, step-by-step look at my process—from identifying flawed data to building clear contingency plans.

📌 What You’ll Learn in This Video:

• The Hidden Trap of Smart Campaigns: Why cheap CPCs and "keyword themes" often deliver unqualified leads, accidental display clicks, and uncontrollable cost growth.
• Why Higher CPCs Aren't Always Bad: Why a brand-new non-brand search campaign initial launch shows higher cost-per-click and how a strong Click-Through Rate (CTR) proves you're reaching high-value buyers.
• Intent-Based Account Structuring: How to balance Smart Campaigns, Performance Max (PMax), and Non-Brand Search to capture high-lifetime-value repair jobs instead of low-margin service requests.
• Managing Initial Data Without Panicking: Why the 10-to-14-day learning phase matters, how to monitor conversion lag time, and when to start targeted pruning and negative keyword additions.
• Data-Driven Contingencies: How we set clear Scenario A and Scenario B paths so you always have control over your ad spend and bid strategies (Maximize Clicks vs. Target CPA/ROAS).

Do you want to work with me too: https://www.thesarahstemen.com/google-ads-coaching

Takeaways

• Focus on quality leads
• Monitor performance metrics

Chapters

• 00:00 Introduction to Campaign Analysis
• 02:55 Understanding Campaign Performance Metrics
• 06:12 Strategic Recommendations for Improvement
• 09:03 Monitoring and Future Planning