In this conversation, Sarah Stemen discusses Google's new channel prioritization and budget allocation features, highlighting their implications for advertisers. She provides insights into how these changes will affect campaign management and budget distribution across different channels.

Brooke's Article on SEJ:

https://www.searchenginejournal.com/google-ads-introduces-channel-prioritization-and-budget-allocation/592833/

Google's Post:

https://blog.google/products/ads-commerce/channel-prioritization-budget-allocation/

My Website:

https://www.thesarahstemen.com

Takeaways

  • Google introduces new advertising controls
  • Advertisers can prioritize budget allocation


Chapters

  • 00:00 Introduction to Google's New Features
  • 03:08 Understanding Channel Prioritization and Budget Allocation

Rss
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