If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world.
Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership community, and a personal branding framework pulled directly from studying celebrities.
In this episode, Kayleigh breaks down why the strategy most podcasters use to grow is actually working against them and what the biggest names in pop culture do instead.
We chat about:
🎙️ The real reason why copying what's already working is the fastest way to stay invisible
🎙️ What a "brand world" is and how to start building one today
🎙️ The YouTube data that shows exactly what your audience wants to hear… and doesn’t
🎙️ Why your visual is your in-real-life hook and how a mullet booked more jobs
🎙️ What your brand's magic only appears when you stop being who you think you should be
You’ll hear:
3:35 - What do you talk about for 200 episodes and how do you know when it's time to change direction
5:07 - How do you find your identity on a platform where everyone already seems to have it figured out
6:40 - Why your data is the key to unlocking what your audience actually wants to hear
7:37 - The two things that decide whether someone ever watches your video
13:37 - What actually makes a video go viral. And how much of it is really in your control
16:58 - How do you grow two completely different audiences without one destroying the other
24:16 - What is a brand world and how do you know if you're already inside one
35:15 - How do you become the celebrity of your niche without being famous
38:35 - What is an in-real-life hook and how does a mullet explain everything about personal branding
47:40 - Why having an opinion is the one thing most podcasters are scared to do
To see exactly how Kayleigh has built her brand world, you can find her on
Youtube: https://www.youtube.com/@by.kayleigh
Instagram (https://www.instagram.com/bykayleighpodcast/)
And listening her on By Kayleigh Podcast on Spotify (https://open.spotify.com/show/3Aylj79yaYpG7aOnMUDz0V?si=098cbc7d3c604f92) or Apple (https://podcasts.apple.com/gb/podcast/a-podcast-by-kayleigh/id1676257018)
Grace Miller Part 1 episode on Spotify (https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=DwwCvmRLTKaP47LZaHDlgg), Apple (https://podcasts.apple.com/au/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578) or Youtube (https://youtu.be/v32vjCgywMw)
Grace Miller Part 2 episode on Spotify (https://open.spotify.com/episode/17x2NmcLijtu3RUg8HWexR?si=ssja5DggRx-j81PyVmfSaw), Apple (https://podcasts.apple.com/au/podcast/every-podcast-needs-these-3-things-to-grow-with-grace/id1840086977?i=1000766302898) or Youtube (https://youtu.be/aSoWhoST2dA)
Tom Noske episode on Spotify (https://open.spotify.com/episode/6INN0ctde2hED5ASTIc8kw?si=536jpS0iSxO8-ow8naRJzg), Apple (https://podcasts.apple.com/au/podcast/why-most-huge-podcasts-make-no-money-with-tom-noske/id1840086977?i=1000771911372) or Youtube (https://youtu.be/sH7hEyVE-Ww)
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
