Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything.
Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix.
I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about.
We chat about:
🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do
🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media)
🎙️ How she built a podcast that people actively recommend to their friends
You’ll hear:
0:00 - Jemma’s story before the huge success (you might see yourself in this one)
7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off
9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS
12:30 - What Jemma would fix first if your podcast isn’t growing
17:07 - Ways to turn passive listeners into an engaged community
21:05 - Structuring your episodes to keep people listening all the way through
26:06 - Why criticism might just mean you’re doing something right
33:43 - The Netflix Deal!
38:24 - What had to change about the podcast to operate at a Netflix show level
41:41 - Does Netflix have any input into Jemma’s topics?
43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners
48:30 - The psychology behind build trusting and rapport with your online community
52:57 - What Jemma would do differently if she started her podcast again today
56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+)
57:02 - Her one piece of advice that she wants every podcaster to hear
Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/)
Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078), YouTube (https://www.youtube.com/@thepsychologyofyour20s) or Netflix (https://www.netflix.com/title/82670765)!
If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE).
If you’re ready to take action from this episode - Download the Debrief here -
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
