The $600M Content Secret Nobody Talks About - Simon Beard

The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars. 

When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today.

Because as content creators we are constantly packaging episodes, hoping to find a new audience and that someone will subscribe or follow. There is more content than ever before and the wave of AI generated content is just beginning.

If you want to become the go-to podcast for your niche stay until the end of this episode.

You’ll Learn: 

🎙️The reason most creators fail right now  🎙️Should organic content creators and podcasters run ads?  🎙️The psychology of building trust and rapport with your audience in under 3 seconds  🎙️How to overcome your fear of building a personal brand  🎙️How to build a content flywheel 

We Talk About: 

00:00 - What Simon changed to go from $0 in sales to $1,000 in 30 minutes   01:30 - The routine every creator needs to do before they start making content 03:33 - How to build demand  05:01 - The metrics to pay attention to if you want to grow  06:56 - The Trust Matrix   10:10 - Should you niche?  13:52 - Lo-Fi vs. Green Screen: What Content Actually Converts?  19:30 - Why businesses that create content don’t build loyalty 25:36 - The best performing content right now  29:38 - The $250 Million Hat that No One could try one 33:24 - How to get people wanting more 38:40 - The one AI tool every creator should use

See the man behind DOAC Trailers Anthony Smith here  @anthonyr.smith - https://www.instagram.com/anthonyr.smith/?hl=en Connect with Simon @simonbeard - https://www.instagram.com/simonbeard/?hl=en Check out Creator Army - https://www.creatorarmy.com/marketing/landing/creators

If you love todays episode check out Part One of this episode with Grace Miller from Diary of A CEO - https://youtu.be/v32vjCgywMw

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast