Weaving Futures

Weaving Futures is an initiative by the Italian Trade Agency (ITA) in collaboration with CIFF, bringing Italian and Nordic fashion perspectives into conversation.

In today’s episode, Fashion Historian and Consultant Matteo Augello sits down with Anne-Mari Pahkala, Fashion Designer and Founder of Anmai, alongside Simon Hjelte and Rodrigo Gutierrez Benavente, Co-Founders of NOMS. Together, they explore future-facing strategies for the fashion industry, the potential of international collaboration, and how local perspectives and differences can become a source of creative value.

At the centre of the conversation is a collaboration between Finnish brand Anmai and Swedish garment company NOMS. Starting with an Anmai silhouette, the design was reinterpreted through NOMS’ configuration framework, resulting in a new piece named MONUMENT.

More than a garment, the project is an exploration of what can happen when different creative languages, markets, and approaches meet.

ITA - Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses.