Expanding into a new market is about much more than getting your products listed.
In the latest episode of CIFF Media, we sit down with Sune Bjerregaard, co-founder of Refined Networks, and Claire Heathcote, Managing Director of Celtic & Co., to explore what it really takes to scale internationally.
Refined Networks helps brands navigate new markets through local market knowledge, platform partnerships, logistics, and technical integration. For Celtic & Co. – a heritage brand built on craftsmanship, natural fibres, and timeless design – those relationships and infrastructure became a key part of their growth strategy.
A conversation about market entry, retail partnerships, and why the right network can be just as valuable as the right product.
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