Just before CIFF 67, we welcomed Matas Group into the CIFF Media studio for a conversation between CIFF Director Sofie Dolva and Alice Wassard, Executive Vice President of Matas Group.

Together, they explored what modern leadership looks like in a fast-changing industry, where digital innovation is reshaping retail, how beauty and fashion are increasingly converging, and what Gen Z’s shifting shopping habits mean for the future of beauty.

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