Sitecore Acquires Scrunch for AI Search Control

Sitecore just acquired Scrunch, the AI search visibility powerhouse, to help brands control how they appear in AI-generated answers. As traditional search fades and AI chatbots dominate, brands risk being lost or misrepresented — and Scrunch’s Agent Experience Platform turns content into AI-friendly insights, revealing gaps and boosting brand presence. Early users saw skyrocketing citations and paying customers. This move lets Sitecore’s customers finally see and fix their AI search footprint — because getting your brand right in the AI era isn’t optional, it’s essential.

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