Amazon just opened its AI shopping playbook to other brands, launching the Agentic Shopping Assistant on AWS. Built on tech that powers Amazon’s own AI, it lets retailers create custom AI shopping helpers in weeks—not months. With over 300 million users and $12 billion in extra sales last year, Amazon’s AI is proven to boost conversions—shoppers using it buy 3.5x more often than keyword searchers. Kate Spade’s AI Gift Concierge is already live, easing holiday stress with smart gift suggestions. Powered by AWS Bedrock, AgentCore, and OpenSearch, this move signals Amazon’s push to dominate AI-powered commerce—and it’s already helping brands turn chat into cash.
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