Rob Williams and neuroscientist Thomas Reardon, backed by Jeff Bezos with $50 million, are building Cortex AI to revolutionize machine learning by mimicking the human brain’s efficiency and low-energy operation. Their goal? A synthetic brain running on just 50 watts—far less than today’s power-hungry models. Reardon, a self-taught prodigy who dropped out of college at 15, earned a neuroscience PhD and even invented a mind-control wristband bought by Meta. Frustrated by AI’s inefficiency and lack of true learning, he’s now leading a $500 million-funded effort to decode brain-inspired algorithms through wet lab experiments. With a $2.5 billion valuation, Flourish aims to deliver near-term products while chasing a future where AI is both smarter and far more energy-efficient.
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