Two veteran media execs, Jana Winograde and Susan Rovner, are back together—this time launching aTwist, formerly MicroCo, with a bold new vision: microseries that deliver maximum impact in just two to three minutes. Designed for the attention-scarce age, these bite-sized episodes will debut late summer, already backed by unscripted deals and a partnership with BET—and even screening in theaters before feature films. They’re reimagining classics like “Millionaire Matchmaker” in this format, blending traditional TV savvy with vertical video’s speed and punch. With AI at the core of discovery, marketing, and audience analytics, they’re cutting production time to as little as four months, enabling rapid experimentation across genres—from horror to animation to soap opera. This isn’t just about short-form content—it’s a smarter, faster, riskier way to make TV that hooks you in three seconds flat.
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