Lord Sugar blasts American Express after a chaotic, hour-long credit limit battle—calling them “a bunch of idiots” despite his fame and wealth. While he insists he’s exposing systemic incompetence, critics point out the hypocrisy: he rose from humble beginnings yet now seems to expect special treatment. AMEX hasn’t commented, but the incident underscores how rigid systems can ignore even celebrity status—no matter how much you’ve built your empire from scratch.

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