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In this short episode, Marcus breaks down competitive selling when you're first in the deal:

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  • The first-in vs. last-in framework and why your position changes your entire play
  • How to plant decision criteria so every other vendor gets measured against you
  • The "ask to see their proof too" line that turns honesty into your edge

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About Marcus Chan:

Wall Street Journal best-selling author and CEO of Venli Consulting.

Led a $195M/year sales org with 110+ employees.

Promoted 12 times in 8 years.ㅤ

Marcus helps CEOs, CROs and Sales VPs install B2B sales operating systems that drive real revenue lift.

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Follow Marcus Chan:

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LinkedIn | YouTube | Instagram | TikTok | Venli

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