This week I'm doing a solo episode with the question I get asked more than any other, and I wanted to sit down and answer it properly — The 10 Things I'd Do Before Launching a Beauty Brand.
I've spent over 16 years in rooms with beauty founders — some right at the very beginning, some three years in and quietly wondering why a beautiful product isn't selling.
So this is my difficult-question list — the ten things I'd do, in the order I'd actually do them. It's the top-level version of the work I'm usually paid to sit and solve.
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