The Beauty Sessions
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Ep 33: Solo Episode - Sophie Blowfield On: The 10 Things I'd Do Before Launching a Beauty Brand

Dela

This week I'm doing a solo episode with the question I get asked more than any other, and I wanted to sit down and answer it properly — The 10 Things I'd Do Before Launching a Beauty Brand.

I've spent over 16 years in rooms with beauty founders — some right at the very beginning, some three years in and quietly wondering why a beautiful product isn't selling.

So this is my difficult-question list — the ten things I'd do, in the order I'd actually do them. It's the top-level version of the work I'm usually paid to sit and solve.


I hope you enjoy!


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