Some people build one great brand in a lifetime. Erin Kleinberg has built several. In this episode — Sophie sits down with the serial founder behind SIDIA, the modern fragrance house rooted in ancestral ritual, self-care, and the legacy of Erin's late grandmother, the brand's namesake.
But SIDIA is just one chapter. Erin is also co-founder of Coveteur, the fashion and beauty platform that became a cultural phenomenon by photographing the world's tastemakers inside their own closets, and founder of Métier Creative, the agency behind some of the most exciting brand launches around. Everything she touches carries the same editorial, intentional quality.
Erin opens up about a career that began with a clothing line, the loss that inspired SIDIA and a piece of advice from Karl Lagerfeld she's never forgotten. A masterclass in intuition, legacy, and building with a genuine reason to exist.
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