What if a fragrance could begin as a poem? In this episode, Sophie Blowfield sits down with Carol Han, founder and CEO of Nette — the New York-based fragrance and candle brand redefining what luxury scent can be.
Born in San Francisco, raised in Hawaii, and shaped by years as a fashion editor at Elle, Carol traces Nette back to the candle store her mother ran when she was a little girl, and the carefree childhood she's spent her career trying to bottle. The result is a brand where every scent starts as a poem, each fragrance is built around a fictional character living in Carol's head, and the mood-boosting benefits are backed by neuroscience.
This episode is a masterclass in storytelling, intention, and building something people actually want to keep.
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