52: Emma Grede vs the Personal Brand Girlies, Pete Davidson's Influencer Rant + 5 Personal Brand Tips for 2026

Emma Grede is my favourite, but maybe I disagree with her this episode? Also, Brooklyn Beckham is being mean to his mum, Pete Davidson is being mean to influencers. And this week, I'm being  mean to millennial women...

On the menu:

• Brooklyn Beckham and Nicola Peltz's Paris Fashion Week date night
• Emma Grede's take on personal branding
• Pete Davidson's rant about female content creators
• My five tips to grow your personal brand in 2026

In Dirty Dish, Victoria Beckham shows her Spring/Summer 2027 collection at Paris Fashion Week... and Brooklyn and Nicola are just down the road, holding hands for the paps. I have thoughts. None of them are nice.

Then in Dirty Business, Emma Grede tells women to stop obsessing over their personal brand and get good at something first. Pete Davidson wants to know why "girls" are making $40 million a year talking to their phones. And Courtney Johnson jumps in with a spicy take of her own.

So who's right? I agree with Emma... and I also completely disagree with her. Because the rules for building credibility have changed.

(I also explain why millennials find it so hard to show up on social media. Blame your mum's good crystal glasses.)

Press play to find out:

→ Why Emma Grede's "content is not the point" advice is only half right for women building online businesses
 → What Pete Davidson's influencer comments get wrong about the attention economy
 → Why millennial women struggle to show up on Instagram and TikTok (and why Gen Z doesn't)
 → How to position your personal brand around the thing you think holds you back
 → How to promote yourself shamelessly, with real creator pitches that went viral
 → My five-step personal brand strategy for service-based businesses in 2026

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