51: Taylor Swift "The Encore" review + and how to manifest what you want

It's a big day, people!!! Taylor Swift has released Showgirl: The Encore, and I'm debriefing all four songs. 

Here's what's also on the ep:

• The Laughing Cow's mysterious "Not Laughing Cow" campaign
• The Encore song reviews
• The science of manifesting (yes, actual science)

First up, The Laughing Cow has lost her smile for the first time in over 100 years. I've gone from not thinking about cheese wedges in decades to being completely obsessed. It's curiosity marketing at its finest, and I break down exactly why it works.

Then it's my honest review of Patient Zero, Cleveland, Pink Clouding and Babylon. 

(And I have a theory about what's missing from all four songs that every marketer needs to hear.)

In Dirty Business, I get into manifesting. I used to think it was woo-woo nonsense sold by course creators... until it started working for me. So what's actually happening in your brain when you visualise a goal? And why can positive thinking on its own make you LESS likely to get there?

Press play to find out:

→ Why The Laughing Cow's curiosity campaign makes people care about a brand they'd forgotten
 → What Taylor Swift's Showgirl Encore teaches us about emotion and participation in marketing
 → How neuroplasticity and your brain's filter decide what you notice
 → Why Gabriele Oettingen's research shows visualising success alone can backfire
 → How Peter Gollwitzer's if-then planning keeps you moving when self-doubt kicks in
 → The four-step manifesting process I use for launches and speaking gigs