Yves Preissler joins the show to discuss what the fitness industry can learn from the world’s leading hospitality brands. Drawing on decades of experience in luxury hotels, Yves explains why personalization, genuine human connection and consistently great service are what keep customers coming back.



We discuss why front desk interactions often let gyms down, how small personalized touches can transform the member experience, and why the best sales strategy isn’t about pushing harder, but about building trust. If you want to create a more memorable experience, improve retention and sell with integrity, this episode is full of practical ideas you can apply immediately.



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