Mark Fisher built one of the fitness industry’s most distinctive brands, growing Mark Fisher Fitness into a business that generated more than $34 million in sales before its exit. Today, through Business for Unicorns, he helps gym owners around the world build stronger businesses, teams and member experiences.
In this episode, we discuss how to create unforgettable first impressions, recruit warm and competent staff, use personalization to build stronger relationships, and why small, thoughtful moments often have the biggest impact on retention. Mark also shares lessons from Broadway, hospitality and public speaking, along with practical ideas every gym owner can apply to create a more memorable member experience.
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