Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s? In this episode, learn more about: -- How one offer reshaped Apple’s entire company. -- The graveyard of Google’s forgotten offers. -- When to make big offer bets…and when not to. -- Why Steve Jobs went all-in on this offer. -- If you did this with your iPhone, Apple is still winning. GO DEEPER -- Episode 22: Offer Fatigue -- Episode 45: The Chipotle Offer -- Episode 17: The High Ticket Offer Lie Everyone Believes -- Follow Ken on LinkedIn -- Read Ken’s weekly briefing WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm Rss Apple Podcaster →
