Welcome to Chainet, your destination for inspiring founder stories and entrepreneurial journeys. In today’s episode, we sit down with Swati Sahai, founder of Yuvaé Skincare, who swapped a two-decade career in global tech marketing to build a skincare brand tailored for Indian skin.
* Swati moved back to India and struggled with the environment’s impact on her skin, so she decided to build what she couldn’t find.
* Yuvaé combines modern science-driven ingredients like Ectoin with traditional Ayurvedic botanicals like amla, moringa, and turmeric.
* She scrapped an entire production batch just days before launch because it didn’t meet her standards, then rebuilt it even better.
* Her biggest surprise? Most customers are men from tier two, three, and four towns across India.
* On Meta ads, she calls it both an enabler and an inevitable devil, stressing that retention is the real game.
* Her vision for the future? Scale and customer love.
Stay tuned for more such insightful conversations, only on Chainet.
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