Welcome to Chainet, your destination for inspiring founder stories and entrepreneurial journeys. In today’s episode, we sit down with Kalyani, a creative strategist and founder of Rainvas, who has worked with over 20 early-stage D2C and tech brands on building visibility and growth from scratch.
* She advises founders to identify where their customers spend time and build a personal profile there first, as people trust founders before brands.
* She emphasizes patience and consistency, suggesting at least 30 to 90 days before pivoting strategies.
* On paid ads, she recommends finding what works organically before spending on marketing.
* In a speed round, she chooses profit over growth, a small loyal community over a huge following, and mastering one platform over spreading thin.
Stay tuned for more such insightful conversations, only on Chainet.
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