Most teams don’t break because they lack tools. They break because they use tools to move faster on things that never mattered in the first place.In EP 61 of The Art of Commerce, we sit down live on air with Claude for a no-softballs interrogation on creativity, conviction, and what AI actually gets wrong about marketing.This episode covers:Why AI is a multiplier of existing strategy rather than a replacementThe exact marketing tasks that will be fully automated in 6 months to 2 yearsWhy human skin in the game and personal consequences are the only true sources of tasteClaude's blueprint for a decision engine that stops creative arguments before they startThe real danger of AI isn't the Terminator—it's human laziness amplified at scaleThe most overused marketing copy on Earth and what you should say insteadTaste without stakes is just pattern matching dressed up nicely. Conviction under fire is where the human edge actually lives.Connect with the Hosts:Connect with Anish Raul: ttps://www.linkedin.com/in/anishraulConnect with Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/
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