EP 65: Agentic Marketing: What's New?

AI agents are moving beyond simple chatbots. They can now analyze data, research competitors, plan campaigns and automate parts of the work marketers do every day. But does that mean humans are becoming less valuable?In EP 65 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar explore how AI agents are changing marketing and business workflows. Anish shares what he learned testing Adobe’s agentic marketing tools at its San Jose headquarters, how he built his own multi-agent CRO system, and why human judgment, business context and expertise still matter.This episode covers:· How Anish tested and broke Adobe’s AI agents at the Agentic Marketing Garage· Why AI can get you most of the way, but human judgment is still essential· Why different AI agents may need different LLMs to create genuinely different perspectives· How Anish built a system of data analysis, CRO and project management agents· How he reduced a process that could take two to four weeks to around 15 minutes· Why AI agents can feel like adding new team members to your workflow· How Jinx uses AI for competitive research and meeting preparation· Why beginners should start with one simple task and turn it into a repeatable workflow· How AI agents could help companies preserve institutional knowledge when employees leave· Why companies should not try to solve every problem with AI at onceThe key takeaway is simple: AI agents can dramatically increase speed and output, but they still need human context, judgment and expertise. Instead of trying to automate everything at once, start with one useful task, prove that it works and gradually build AI into your workflow.Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraul/Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/