In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik.


This episode covers:


Why the traditional marketing funnel is a lie—and what to use instead.


The architecture of the See, Think, Do, Care framework.


How to leverage empathy and human psychology to influence executive decision-making.


The fatal mistake of relying on "data pukes" that kill your profit.


Why AI will replace the current role of the data analyst by 2028.


Flipping your perspective from company-out to customer-in to build a true competitive advantage.


If you torture data long enough, it will confess to anything. Make sure you're chasing intent, not just numbers.


Connect with Avinash: https://www.linkedin.com/in/akaushik/


Connect with the Hosts:


Anish Raul: https://www.linkedin.com/in/anishraul


Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

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