#59. Hiding behind beautiful product photos can feel safer, but it can also cap your sales. We get real about what actually moves a candle business forward when you’re shy, introverted, or just not sure you want to be the “face” of your brand. I share why customers buy from people, how storytelling builds trust faster than a perfect website, and what to post when you don’t want to feel salesy.
Then we switch into the practical stuff that saves money and stress: how we ship fragile glass candles with a simple, repeatable packing method using perforated bubble wrap and packing peanuts, how to reduce breakage between jars, and why trying to solve every “what if” (like melted candles) can quietly stall your growth. You’ll also hear how we think about consistency, service, and learning from real shipping data instead of fear.
On the ecommerce side, we dig into Shopify setup that supports a candle brand long term, including tags, collections, and SEO that helps shoppers find scent notes like vanilla. We also tackle the big platform question: Etsy vs Shopify. I explain why “do both” often wins, how Etsy works as a marketplace for gift searches, why Shopify matters for owning customer data and email follow-ups, and how to think about fees as customer acquisition costs. We wrap with a clear path from home business to brick and mortar, including wholesale momentum and creating an in-store experience like a pour-your-own candle bar.
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