#62. Launching a candle business can feel like you need a full collection on day one, but that mindset quietly drains your cash and your confidence. We share the simplest advice we wish more new candle makers followed: start small, get to market, and let paying customers tell you what deserves your time, inventory, and label budget. We talk through what happened when we launched too big, why “perfect” can become procrastination, and how a lean lineup of five or six scents can help you find your niche faster and sell more consistently.
We also get highly practical about candle testing. You will hear our real testing process for brand new scents, including why we test three candles at a time with different wick sizes, how we compare burn performance side by side, and why each fragrance oil needs its own testing even if everything else stays the same. If you want safer candles and fewer weeks lost to re-testing, this workflow is a game changer.
From there, we dig into candle vessel sourcing and supplier strategy: why you should shop around, how shipping impacts your true cost, and how to choose vessels that match your brand positioning, whether you sell elevated statement candles or budget-friendly jars with strong labeling and scent. We also explain how to get your products in front of wedding planners and event planners with a niche-specific catalog that highlights options, personalization, and the profit they can make by working with you.
Finally, we answer a big brick and mortar question: what to add when your store is profitable on paper but not paying you yet. We share what has worked for us, including candle bars, consignment, activity nights, wholesale support, and hosting events so your shop becomes a destination, not just a candle shelf. If this helps, subscribe, share the episode with a maker friend, and leave a review so more candle businesses can find it.
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