#058. We break down the five essentials that turn candle making from a hobby into a business with consistent sales. We explain how we build trust with a safe product, a strong website, smart social media, an email list that drives revenue, and a real brand that goes beyond a logo. • testing for a safe candle product with no shortcuts • getting candle business insurance as added protection • using a website to build trust beyond transactions • choosing only the social platforms your customer uses • creating content pillars so you are not always selling • treating social media as top-of-mind marketing • building an email list as a consistent sales driver • using website pop-ups with strong signup incentives • capturing emails at markets by framing the ask • understanding one-click unsubscribe requirements • building a real brand with why, customer, USP, story, visuals, voice, and experience I would love for you to subscribe to us leave a review if you'd like to that'd be fantastic
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