Jay Diedrich, co-founder and CEO of Ace Pickleball Club, breaks down the business behind the pickleball boom. We discuss why clubs are struggling despite the sport’s popularity, how high rents and unrealistic revenue projections are hurting operators, and why Ace paused franchising. Jay also shares Ace’s expansion into media and why he remains optimistic about pickleball’s future - even as he predicts a major industry shakeout.
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