From Borders to Wahlburgers - Lessons in Brick & Mortar

Rick Vanzura draws on a career spanning Borders, Panera, Wahlburgers, GameStop, and GrowthFactor to explain why certain brick-and-mortar brands thrive while others lose their way. He breaks down Cava’s advantage over Sweetgreen and Chipotle, how Panera “optimized itself to death,” and why the majority of value in restaurants accrues to the category winner.

Rick also shares remarkable stories from his career, including Borders turning down an agreement that would have included 5% of Amazon and working closely with Mark Wahlberg to scale Wahlburgers. The conversation closes with Rick’s framework for developing emerging restaurant concepts, choosing great locations, scaling without compromising the brand, and why aspiring restaurateurs should prioritize becoming an exceptional 100-unit business over an average 1,000-unit chain.

OPEN NEW LOCATIONS IN WEEKS WITH CLOUDKITCHENS: https://l.cloudkitchens.com/empires

CONSIDERING SELLING YOUR BUSINESS?https://www.empirespod.com/for-multi-unit-owners

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