In this week's episode of Business Class, Vicky Owens sits down with creator, investor and personal finance educator Mia McGrath live from SXSW for an honest conversation about building a personal brand in the modern creator economy.
After growing her audience to nearly one million followers in under a year, Mia shares the reality behind rapid growth, content creation, personal branding, social media strategy and turning a passion project into a full-time business.
Together, Vicky and Mia discuss:
• How Mia grew her audience from zero to almost one million followers
• The content strategy behind consistent growth
• Finding your niche in a crowded market
• Building a personal brand people actually remember
• Handling criticism, scrutiny and online hate
• Balancing authenticity with privacy online
• Creator burnout, social media breaks and staying creative
• Working with brands and monetising content effectively
• Why storytelling matters more than information alone
• Outsourcing, scaling and running a creator-led business
Whether you're a founder, creator, freelancer or aspiring entrepreneur, this episode is packed with practical insights on growing an audience, building authority and creating content that converts.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
This episode of Business Class is sponsored by Plannerly, the all-in-one social media planning and content management platform trusted by creators and business owners. If you're looking to stay consistent on social media, organise your content calendar and grow your online presence, use code VICKY10 for 10% off your Plannerly plan.
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Produced by TAEPodcast www.taepodcast.co.uk
