In this week's episode of Business Class, Vicky Owens sits down with Maddie Borge, founder of Pastael, the travel accessories brand that's redefining the way we travel.
What started as a simple idea to solve a common travel problem has grown into a thriving e-commerce business, with Maddie building a loyal community through social media, smart branding and a relentless focus on creating products people genuinely love.
In this episode, Maddie shares the reality of launching a product-based business, building a brand from scratch and turning an idea into a fast-growing company.
Together, Vicky and Maddie discuss:
- How Maddy founded Pastael
- Turning an everyday problem into a successful business
- Building a product-based brand from scratch
- Growing an e-commerce business through social media
- Product development and bringing ideas to life
- The power of branding and customer experience
- Manufacturing, logistics and scaling a business
- Lessons from entrepreneurship and startup life
- Overcoming challenges as a founder
- Creating a loyal community around your brand
- The realities of running an online business
- Advice for aspiring entrepreneurs
Whether you're launching a product, building an e-commerce business or dreaming of becoming a founder, this episode is packed with honest insights and practical advice from someone who's built a brand with purpose.
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business.
👉 Use code VICKY10 for 10% off your Plannerly plan.
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