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The UGLY side of Dragon's Den : Giselle Boxer Founder of East Healing

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In this episode of Business Class, Vicky Owens sits down with Giselle Boxer, founder of East Healing, the award-winning wellness brand that's become one of the UK's fastest-growing holistic businesses, selling a product every few minutes and making history on Dragon's Den by receiving six offers from the Dragons.

Giselle shares the incredible story behind East Healing, how severe burnout changed the direction of her life, and why protecting your nervous system is one of the biggest competitive advantages any entrepreneur can have.

You'll also hear practical techniques that business owners can implement immediately to reduce stress, improve focus, and create long-term sustainable success—without sacrificing your wellbeing.

Whether you're an entrepreneur, freelancer, creative or small business owner, this conversation is packed with practical advice on balancing ambition with health.

In this episode we discuss:
• Giselle Boxer's journey from burnout to building East Healing
• What really happened behind the scenes on Dragon's Den
• The importance of nervous system regulation for entrepreneurs
• Simple daily wellness habits that actually work
• Managing stress whilst growing a successful business
• Avoiding burnout without slowing your business growth
• Building a purpose-led brand
• Sustainable success and entrepreneurship

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