In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Max Büsser, Founder and Creative Director of MB&F, about creative risk, independence and long-term brand building.

Büsser reflects on leaving Harry Winston to launch MB&F without a safety net, why his gut feeling guides his decisions more than profit and how independent creators have reshaped modern watchmaking. He also discusses the unexpected rise of MAD Editions as a direct-to-consumer success and why selling a minority stake to Chanel was about succession, not exit.

Tune in for:

  • Why taking risks defines true independence
  • How to protect creative culture as you grow
  • Lessons from MAD Editions and community-led demand
  • Why mechanical watchmaking blends engineering, beauty and humanity

Brought to you by Digital Luxury Group. Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/ 

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