In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Jean-Marc Pontroué, CEO of Breitling, six months into his tenure at the Swiss watchmaker.
Jean-Marc explains why he returned from a sabbatical to lead Breitling at the start of its House of Brands era alongside Universal Genève and Gallet. He sets out why he believes the Swiss watch industry has never been in better shape despite growing polarisation, and how Breitling plans to win back customers it has previously priced out.
Tune in for:
Why perceived value is the real answer to price rises
Jean-Marc's view of the secondary market as a "precious indicator"
Why Breitling's biggest competitor is Breitling
What makes a partnership work after the contract is signed, from Aston Martin to the NFL
How AI is helping Breitling share best practice across its 300 boutiques
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