In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by José Gaztelu, CEO of Chrono24, the world’s largest luxury watch marketplace, to explore the unstoppable rise of the secondary watch market.
With almost 700,000 watches listed and no cap in sight, José maps out why consumers are turning to pre-owned in growing numbers and what that means for brands, dealers and the future of watch retail. From the shifting relationship between primary and secondary markets to the role of AI in shaping what buyers discover next, this is a candid look at a category rewriting its own rules.
Tune in for:
Why the secondary market’s trading values are now a leading indicator of brand strength and what the biggest names are doing about it
How Chrono24 serves everyone from the reference-number obsessive to the first-time buyer, across more than 100 countries
José’s vision for reaching one million watches on the platform and why he sees no limit to where the secondary market can go
Chrono24 – The World's Watch Market has been the world's leading online marketplace for luxury watches since 2003. With more than 600,000 watches from over 3,000 dealers and 60,000 private sellers in more than 150 countries, the marketplace reaches more than nine million unique visitors per month. Chrono24 offers a comprehensive service portfolio with a large combined worldwide range of new, used, and vintage watches. This allows buyers and sellers to complete transactions in a trusted environment.
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